Mobile Showroom
OPPORTUNITY:
A problem Semihandmade faces is that although we offer our product nationwide, we only have 4 regional showrooms. Our customers want to see, feel, imagine and immerse themselves in what it would be like to have a Semihandmade kitchen in their own space. Hence, we converted an old UPS truck into a product experience on wheels!
VISUAL STRATEGY:
I hired an LA-based Latina artist, Daniela Jordan-Villaveces to design our truck wrap, our internal team worked on supporting print and social media assets, and we partnered with marketing to reveal our truck at key design shows in targeted cities. We tracked leads with QR codes used on a variety of collateral and saw a 5% increase on days surrounding the events.
Truck Wrap Evolution
Tiktok + Instagram Content
