Video
Video Production Process
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Develop the visual narrative by storyboarding scenes and writing a script, then organize the production by hiring talent, outlining props and sets, and determining equipment needs. Creating a comprehensive Pre-Pro Brief encompassing logistical details and creative direction.
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Set up sound, lighting, and video equipment, then proceed to capture video footage according to the storyboard, conducting interviews, recording voiceovers if necessary, and capturing additional b-roll footage to enhance the storytelling.
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Begin the editing process by determining format lengths, working through sound mixing, and incorporating special effects. Layer in graphics, animation, text, and motion design before exporting the final piece for various outlets.
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Partner with marketing team and appropriate vendors to distribute on most effective channels.
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Define the project goal, value propositions, identify the target audience, establish the budget, scope, and timeline, and conduct industry research. Synthesize the marketing position into a compelling idea by brainstorming with the team and developing a impactful story.
The Nature of Autumn Campaign
Live Hard, Play Hard Campaign
Together Weather Campaign
Holiday High Jinx Campaign
Bright and Merry Home Campaign
Cyber Monday Launch Animation (gif)