Beautiful cabinets for everyone trying to create their dream kitchen, full reno or not.
OPPORTUNITY
At Semihandmade, we saw a unique opportunity to expand our audience and enter a new market through a collaboration with renowned designer Leanne Ford. By leveraging her passionate following and connection to The Expert, we were able to blend Leanne’s brand recognition and design expertise with Semihandmade’s commitment to accessibility and style. This partnership also presented the chance to innovate with natural White Oak, a material that is challenging to produce at mass-market with a natural-look finish.
BRAND STRATEGY
As Creative Director, I concepted and collaborated with Leanne’s team to create compelling video and photography assets for our omnichannel strategy. Along, with our typical marketing channels-social media, email, google-we knew that leveraging Leanne’s audience as well as getting the word out through PR would be key. We crafted a full marketing plan and timeline that included teasers, interviews with key publications, and a customer acquisition campaign in partnership with The Expert.
